Yuhang
Lu

What led you into design?

I really interested in industrial design from my childhood and I wanted to solve problems from my point of view. After some growth I realized that DESIGN is a kind of "ESSENTIAL" that requires logical thinking and sometimes cannot be concluded in a simple word. So I begin to enquire how to deliver people confidence and power through design.

What does a typical day look like?

Turn off the alarm, wash up, get some exercise and have a cup of coffee to wake up my mind. Like one of the thousands of similar people, living lifeline points in china. Keep reading before bed. or sometimes sitting on the toilet for a long time. It’s important to be on my own.

What's your workstation setup?

Where do you go to get inspired?

Life itself. I always in a trance. What I'm looking at becomes a short “viewfinder’. Then I will put them into my work or transfer them to the conceptual output. What should be designed is something I've always wanted to understand.

What product have you recently seen that made you think this is great design?

Each product affects people directly or indirectly. In a sense, they are all good design. Some are simply meet a human need at a time. Regardless of market and commercial factors, existence is reasonable. From my point of view, I truly appreciate design which simplifies problems. life is tough. Good design should be imperceptible, it is subliminal and can have a positive effect on life.

What pieces of work are you most proud of?

My works are sometimes like waves that help me to rethink again and again. Even though these works are concepts and they are displayed in front of me after output, and I am already proud of them.

What design challenges do you face at your company?

The most challenge things for me is to think about the relationship between the brand, product and system, and I hope to achieve a unity which could be integrated into a structure. Another is I often forget to have my lunch if no one to remind me.

What music do you listen to while designing?

Any advice for ambitious designers?

Be yourself. Think Different.

Anything you want to promote or plug?

You can keep following me on Instagram and Dribbble. Also, if you want to talk about design or anything around it, here is my Email.