Design Director at Moni

Artem is an Award-Winning Designer, Jury The FWA. Originally from Yerevan, Armenia.

Saint Petersburg, Russia • September 3, 2021

What led you into design?

I have enjoyed storytelling since an early age. I believe that the visual arts are the most graceful way to tell stories humanity has devised. As I grew up, I discovered more and more about political ambition, a thirst for justice, among other things; plus, new ways of storytelling emerged with the rise of the Internet.

At the beginning of my career, I dived into graphic design, gradually gravitating towards web design, until a few years ago, I realized that I enjoy making products the most. Nevertheless, I did not abandon web design, and it remains my favourite hobby. Today, I'm Chief Designer of crypto startup Moni and Co-Founder of web design studio Interspace.

What does a typical day look like?

When Leonardo Da Vinci was creating his masterpiece "Mona Lisa" — was it a typical day for him? To be honest, I don't have a typical day. For me design is not just work, it’s a lifestyle. I’m not dividing these concepts. For example, when I'm boiling the water for a tea, I can think about that particular function and how it can improve user experience at the same time. 

What’s your workstation setup?

For me, it’s enough to have a blank piece of paper and a pen. But here is trendy to post screenshots of works and I’m not going to break this trend.

  • tempimage89ffuh.jpg
  • img_3c03f2ab0fb3-1.jpeg

Where do you go to get inspired?

The best source of inspiration is nature. There is no existing invention created by human beings where you will not find a foundation from nature.

Besides that, music is a great source of inspiration for me, it expenses new horizons of thought and fulfils the process of creation.

If we talk about no ephemeral things I usually go on Pinterest.  

What product have you recently seen that made you think this is great design?

One of the most turning points - to be more precise objects - that has built a foundation for the massive modern functional design is the “Bauhaus Chess” constructed by Josef Hartwig in 1923.

This set of chess has presaged many things, trends and tendencies in design. Chess pieces represent the visualisation of a move. For example, a cubical pawn shows that it moves only forward, the bishop has a shape of a diagonal cross and demonstrates its diagonal movements and, let us say, the queen that has a cube topped with a globe, seems to show its absolute power in this world. 

Actually, they represent a prototype of a very ultra-modern minimalistic user interface of some programs. A fantastic thing of tremendous beauty, simplicity and power. 

What pieces of work are you most proud of?

I was born in Armenia, but my family moved to Russia shortly after, and my acquaintance with my home country was destined to happen years after. I really fell in love with Armenia, its thousands of years of history, great discoveries, and dramatic scars. At some point, while visiting my family in Yerevan, I discovered that in the history of such a small country, there were a number of great figures/events that had changed the world in the truest sense: the world-renowned artists Aivazovsky, Sayat Nova, the Macedonian dynasty, the scientists who invented MRI, the ATM, colour television, made US dollar green and much more.

This work brought me awards like CSS Design Awards, Awwwards, achievement from Behance, etc. It received an overwhelming response from many people, and I realized that I am on the right track to take on the next project.

Live view:

Around the beginning of April, close to the 106th anniversary of the most tragic phase in the history of the Armenian people and one of the most horrific episodes in world history — the Armenian Genocide perpetrated by the Ottoman Empire, I started thinking about covering this incredibly difficult topic. In fact, I pondered whether I should take on this topic at all for a long time, for the task was to cover a poignant and complicated story.

Thanks to the support of my beloved one, my main partner, and the kindest person I know, I did decide to take on this challenge. I had to digest a ton of heartbreaking information, structure it and tell the most important story of the Armenian people.

The result brought me my first "The FWA Award", all category awards from Awwwards, CSS Design Awards, and many others.

Live view:

This website was created without writing a single line of code.

What design challenges do you face at your company?

At my current job, I’m doing functional design, studying human interaction with blockchain, and concentrating on design theory (you can read my article about problems in cryptocurrency market design). 

What music do you listen to whilst designing?

Any advice for ambitious designers?

Take on the toughest challenges and finds solutions, explore and behold.

Anything you want to promote or plug?

Visit my website and follow me on Instagram.